Transformed bureaucratic outreach into a people-centric campaign.

Services

Branding
Creative Direction
Marketing Consultancy
Website, Social & Print Design

Entry onto this project was not initially design-centric, but ultimately, the visual communications and designs led the way. JNJ Creative principal was a leading contributor to the consultancy work of 3 artist-teams as part of the City of Chicago’s Invest South/West Public Art initiative via Department of Cultural Affairs and Special Events. Over 10 million dollars allocated to 10 neighborhoods for public art, with an aim to cull decisions as to what and precisely where that art goes from local residents first.

That’s a mouthful. Constructing branding that was succinct, friendly and community-focused was not an upfront ask, but ultimately determined to be paramount to the success of this work. Janell stepped into the role of not only consultant & advisor to the city and artist teams for community engagement, but *the* designer leading creative direction for the entire project. With build and implementation support from partnering entities PORT and Borderless , the name and marketing copy “pARTy” came directly from JNJ Creative, radically reimagining the way city-funded campaigns typically look and feel for public participation. JNJ Creative built the website, brand guidelines, and phase I print and social media collateral—from instagram “stickers” to posts that the public could dive into to learn more about and keep up with the initiative.